Product and solution design Sharers : between a bound market to answer and innovation

A preliminary question arises with regards to the market about knowing if the market is before the product as well as the solution. Even though the market evolves, the debate about the primacy of the need or the product and solution leads to think that the solution world brings an answer as the solution depends by definition on an issue and then on a preexisting need on the market. The primacy is also valid for the product that originally meets a need of the consumer, what consumer society has challenged by its ability to meet all needs that the smartphone went beyond by its non essential nature before its arrival.

What does distinguish a product from a solution ? A product is a buying with a finished lifetime depending on buyer consumption whereas a solution depends in terms of service on the duration of contract duration for which it has been bought.

To advise you on the designing of your product or solution, Sharers SASU bases on the logics of the market and innovation in order to determine an answer that can have a new echo on the market. At a time when big data and IA righteously bring a new support to mankind in the enterprise by automatically bringing value information, Sharers SASU advises you on the basis of its diversified experience of entrepreneurship and technical competencies acquired through instructions of the 7th French engineering school, Ecole Centrale Nantes, and the 8th French business school, Audencia Business School : “Industrial products designing”, “Industrial production”, “Innovating differently”, “Innovation & creativity path”, “Sectorial marketing”, “Fundamental marketing project” and “Marketing action”.