Analytical story | How can a tech startup manage selling its product when a huge demand overwhelms its salespeople?

How can a tech startup manage selling its product when a huge demand overwhelms its salespeople?

Analytical story of Base44.com, Israeli startup bought out by Wix in last June (6 months after its creation) that is facing a huge demand for its web app AI-based creator.

AI is nowadays a way of coding that integrates text identifying and answer generating.

Base44.com is providing its customers with a solution that codes a web app thanks to an integrated information system that is generated with the help of an auto-generating code thanks to basis generating codes.

Base44.com offers a solution that is leveraging AI coding to sell a product, what most of actors are achieving by automatically providing their customers with answers on asked questions on any topic with a business model that has not been profitable so far. The startup is yet selling a product that looks very promising with the possibility of developing a full web application with backend, data basis and of course front end.

There are two main ways of developing a website with AI nowadays on the market. The first way is having a developer or a team of developers who code with AI based codes, meaning with a technology based on text identifying codes. The second way is app builders that create websites or web applications basing on already coded blocks of codes that as a whole, make a website or a web application from the block picking of the developer.

Base44.com is an actor offering a different and unique positioning on the market by enabling its customers to develop a full web app from developer’s words, without necessary coding.

The startup that has been bought out by Wix in the 6 months after its founding and a amazing beginning with more than 250,000 customers (1). How can a young startup that sells website and web app developments manage such a flow of customers?

The main issue is managing many developments from numerous customers so Base44.com has to have dedicated human resources to project management like for the development of a classical website or web application. Base44.com also has to dedicate human resources to customer relationships to manage the ongoing relationship with the customers.

Project management and customer relationship management are the two main solutions for base44.com to manage its significant amount of customers. More generally, a startup has to invest in customer flow management that consists in handling an the order of a client after receiving it.

Finally, order management is the key that a tech startup with a significant and growing demand has to manage. Base44.com has for instance interest in investing in customer relationship management and project management to manage orders.

(1) https://www.frenchweb.fr/wix-rachete-base44-autre-startup-boostrap-pour-80-millions-de-dollars/455618